Samuel Greengard is a business and technology writer based in West Linn, Oregon. He is author of The Internet of Things (MIT Press) and Virtual Reality (MIT Press).
Data analytics tools and software deliver deep insights into wide-ranging business events. What data analytics and big data are used effectively, they can fuel faster and better decision-making. This...
The idea that machines can replicate or even exceed human thinking has served as the inspiration for advanced computing frameworks – and is now seeing vast investment by countless...
The Internet of Things (IoT) shifts human and computer interaction to a broad and widely distributed framework. By connecting various “things” and “objects”—smartphones, lights, industrial machines, wearables, remote sensors...
Google BigQuery and Snowflake are both leading data platforms. Both offer a wealth of data analytics features, capabilities and tools designed to take enterprise data services to a higher...
Today, choosing the right cloud provider – or group of cloud vendors – is critical. Yet performance and costs are merely starting points. Organizations also require agility and flexibility...
Artificial intelligence is streamlining and expanding marketing efforts by automating tasks and powering new tools that fundamentally change the customer experience, both in-person and online.
AI technologies like machine learning and natural language processing can automate and optimize marketing for more personalized engagement, better competitive advantage, and improved customer support.