10 Best AI Video Generators 2024

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Artificial intelligence (AI) video creation and editing tools can now generate footage and provide the other resources — templates, voiceovers, and automated editing — to create professional videos for varying enterprise and personal initiatives.

Often called AI video generators because they use generative AI to help build content, these applications have advanced with stunning speed.

In this guide, learn about some of the best AI video generator tools on the market today, their pros and cons, pricing, and how to select the best option for your own AI video workflow.

Here are our picks for the top 10 AI video generators and tools:

• Synthesia: Best for AI Avatars
• AI Studios: Best for Text-to-Speech Quality
• InVideo: Best for Social Media and Content Marketing Videos
• Pictory: Best for AI Video Summaries and Highlights
• Lumen5: Best for Ease of Use
• Elai: Best for API-Driven Scalability
• Colossyan: Best for Collaborative Video Production
• Hour One: Best for Multilingual Content Creation
• Visla: Best for In-App Video Recording Options
• Fliki: Best for Vocal and Audio Quality

Top AI Video Generators and Software Comparison

Powered by generative AI, these video tools give video creators and editors sophisticated resources to create better video content. These are the 10 leading AI video solutions today, compared across a handful of key metrics and features:

Synthesia

Best for AI Avatars

Synthesia is a leading generative AI startup that helps users transform text scripts and instructions into videos. The solution is particularly well-known for its AI avatars: Users can choose between more than 140 AI avatars — or create their own avatars — and generate audio in more than 120 languages and voices.

Additionally, users have the option to customize backgrounds and branding colors, add soundtrack music and other audio elements, and insert markers to create simple animations.

Users often select Synthesia for its ease of use, full slate of features, natural-sounding AI avatars, extensive artificial intelligence avatar library, and collaborative elements. Once a draft of a video is complete, the creator can easily share that internal link with other users and receive feedback directly on the video platform’s feed. From there, they can embed, download, or otherwise move the video to a new location once it’s ready to be shared more widely.

Pros and Cons

Pricing

The following three subscription plans are available for Synthesia users:

• Starter: $22 per month, billed annually, or $29 billed monthly.
• Creator: $67 per month, billed annually, or $89 billed monthly.
• Enterprise: Custom pricing available upon request.

To see a full list of AI apps that can you help you create text for your videos, see our guide: Best AI Writing Tools

Features

• More than 140 stock AI avatars and options for custom and branded avatars.
• AI video assistant and screen recorder.
• More than 60 video templates as well as branded video template options.
• Auto-generated closed captions.
• MP4 downloads and video embeds.

AI Studios

Best for Text-to-Speech Accuracy

AI Studios from DeepBrain AI is a competitor of Synthesia for text-to-video and audio-to-video content generation. It has been particularly well received for its text-to-speech accuracy, which requires minimal manual adjustments compared to competitors, as well as its speech and audio quality. Users can easily mix audio and adjust tones, pacing, pauses, and accents for AI avatars that better reflect what sounds natural to their audience.

DeepBrain also does a good job of showcasing how the tool can be used for different generative AI enterprise use cases, including education, sales, news and media, entertainment, retail and commerce, and financial services.

In financial services in particular, AI Studios and its avatars have been used by major enterprises to create virtual finance analysts, personalized videos, and virtual lobby assistants for bank kiosks in South Korea.

Pros and Cons

Pricing

AI Studios is available in three subscription options:

• Starter: Between $24 and $144 per month, billed annually, or $30 and $180 billed monthly. Pricing is adjusted based on the number of video minutes selected per month. Users can choose either 10, 20, 40, or 60 minutes of video per month.
• Pro: Between $180 and $480 per month, billed annually, or $225 and $600 billed monthly. Pricing is adjusted based on the number of video minutes selected per month. Users can choose either 90, 120, 180, or 240 minutes of video per month.
• Enterprise: Custom pricing. The plan includes up to 50 scenes per video, custom AI avatars, and 24/7 priority customer support.

To gain a deeper understanding of the AI app sector, read our guide:  Best AI Apps for Mobile

Features

• More than 100 AI avatars in more than 80 languages and 200 voices, tones, and accents.
• More than 100 prebuilt video templates for marketing, social media, and other business needs.
• Drag-and-drop video editor.
• Compatibility with text and audio scripts.
• API access for Pro and Enterprise users.

InVideo

Best for Social Media and Content Marketing Videos

InVideo is a video-making platform with AI features that supports everything from script generation and avatar generation to slideshow design and YouTube video editing. Its template library is one of the most extensive in the market, covering topics and format types for advertising, slideshows, memes, YouTube, Instagram, music videos, breaking news, and logo videos.

With InVideo, users can make content that is tailored to specific platforms, such as YouTube, or specific looks and feels that match a brand’s identity or goal for the video. Additionally, users can input a target audience when generating a video, ensuring the AI picks design elements and other features to fit that buyer persona’s expectations.

Pros and Cons

Pricing

InVideo is available in three subscription plans:

• Free: $0 per month for unlimited team members and limited features.
• Plus: $20 per user per month, billed annually, or $25 per user billed monthly.
• Max: $48 per user per month, billed annually, or $60 per user billed monthly.

Features

• More than 6,000 video templates.Unlimited plan users.
• AI script generation.
• Team sharing and shareable links.
• Customizable intros and outros.
• Event and social-media-calendar-driven project templates.

Pictory

Best for AI Video Summaries and Highlights

Pictory is an AI video generation platform that is well suited for content marketing and social media video projects. It is a particularly effective solution for creating micro-content, or shorter clips and highlight reels from existing long-form content. The platform is designed to automatically generate these shorter snippets, making it possible for users to get more content, engagement, and reach from a single project.

While digital creators and marketers are the most frequent users of this tool, it can also be used by e-learning teams, coaches, and other users who need an accessible video format. Its auto-generated summaries are especially helpful to teams that want to offer more digestible ways to consume video content.

Pros and Cons

Pricing

Pictory is available in three subscription plan options:

• Starter: $19 per month, billed annually, or $23 billed monthly.
• Professional: $39 per month, billed annually, or $47 billed monthly.
• Teams: $99 per month, billed annually, or $119 billed monthly.

The platform can also be tested through a free trial option.

Features

• AI summaries and transcriptions.
• AI voice narration and voiceovers with support from ElevenLabs.
• Highlight reel and short clip creation.
• Custom branding options.
• Music library.

Lumen5

Best for Ease of Use

Lumen5 is an AI video generation tool that is most commonly used for text-to-video content generation from long-form blogs and news articles. Companies with limited digital marketing prowess frequently select this tool because it is easy to use, offering users a drag-and-drop editing tool, maker templates and tools, and the ability to generate videos from blogs and RSS feeds automatically.

Users have the option to upload multiple brand kits with certain plans; create multiple workspaces; and upload custom colors, fonts, and watermarks. The free Community plan is also a generous option, giving individuals the bandwidth to create up to five videos per month at no cost. While the platform may not be the best for a larger creative team that wants to make videos collaboratively, it is a strong contender for individuals and solopreneurs who are managing content for multiple brands.

Pros and Cons

Pricing

Lumen5 is available in five plan options:

• Community: $0 for up to five videos per month.
• Basic: $19 per month, billed annually, or $29 billed monthly.
• Starter: $59 per month, billed annually, or $79 billed monthly.
• Professional: $149 per month, billed annually, or $199 billed monthly.
• Enterprise: Custom pricing.

Features

• Summarization feature for blog-to-video content.
• Talking-head-specific video features and designs.
• Built-in photo, video, audio, and AI voiceover media library.
• Automated video generation from RSS feeds.
• Custom branding and brand kits.

Elai

Best for API-Driven Scalability

Elai is a leading video content generation tool that serves the needs of enterprise users of generative AI more effectively than most of its competitors. Teams can benefit from storyboarding and collaborative features, an extensive avatar library with avatars in multiple formats, and a robust API that is accessible in all plan tiers.

Users can take advantage of Elai API keys for personalization, story, and video customizations. The Personalization API makes it easier to create multiple different versions of one video; the Story API allows users to generate videos from text, HTML, topic, and URLs; and the Video API can be used to complete more advanced customizations, if your team has the development chops to use this tool.

Pros and Cons

Pricing

In addition to a one-minute free trial with limited features, Elai users can choose from the following three plans:

• Basic: $23 per month, billed annually, or $29 billed monthly for the base price. Users must also pay between $1.93 and $2.50 per minute for monthly video minutes, depending on the quantity selected.
• Advanced: $100 per month, billed annually, or $125 billed monthly for the base price. Users must also pay between $2.20 and $2.50 per minute for monthly video minutes, depending on the quantity selected.
• Custom: Custom pricing for enterprise users.

Features

• AI storyboarding.
• Import from PDF or PowerPoint format.
• AI text enhancements.
• Large and varied AI avatar library, with cartoon and animation options in addition to traditional avatars.
• Personalization, Story, and Video API options.

Colossyan

Best for Collaborative Video Production

Colossyan offers its users one of the best AI video tools for teams that want to work on projects collaboratively. Similar to project management tools like monday.com, Colossyan operates with a workspace model, where admins can create multiple workspaces to serve the interests of different teams and brands. From within a workspace, it is possible to add new users, adjust team roles and permissions, and leave threaded comments on video drafts.

In addition to these collaborative tools, users can access some prebuilt project templates and save their own templates for future use. They can also benefit from an extensive branding kit and a range of AI scripting and translation tools.

Pros and Cons

Pricing

In addition to a limited free trial, users can select one of the following three plan options:

• Starter: Between $19 and $38 per month, billed annually, or $27 and $54 billed monthly. Users can select either 10 or 20 video minutes per month.
• Pro: Between $61 and $158 per month, billed annually, or $87 and $225 billed monthly. Users can select 30, 60, or 90 video minutes per month.
• Enterprise: Custom pricing for unlimited editors, viewers, and minutes.

Features

• AI script assistant.
• Admin-driven workspaces for team collaboration.
• Auto-translations.
• Traditional and side-view avatars.
• In-app screen recording.

Hour One

Best for Multilingual Content Creation

Hour One has consistently received praise for both its ease of use and its compatibility with global video project needs. AI videos can be made in more than 100 languages with 200 voices that are set up to include realistic accents, pauses, and pronunciations. Hour One not only offers more language options than most of its competitors but also has earned favorable reviews for the believability and natural sound of its AI voices.

Beyond its capable multilingual tools, Hour One offers several other unique differentiators. These include the option to use 3D project templates as well as access to a family of AI Wizard tools, which rely on ChatGPT to help users create more intelligent and scalable videos, scripts, and translations.

Pros and Cons

Pricing

Hour One is available in four different plan options, including a free plan:

• Free: $0 per month for three monthly video minutes.
• Lite: $25 per month, billed annually, or $30 billed monthly for 10 monthly video minutes.
• Business: Between $95 and $160 per month, billed annually, or $112 and $192 billed monthly. Users can choose between 20, 30, and 40 monthly video minutes.
• Enterprise: Custom pricing for unlimited minutes.

Features

• AI Wizard tools.
• 2D and 3D video templates.
• 100+ languages and 200+ voice options.
• Brand kit and branded intros and outros.
• Limited free plan option.

Visla

Best for In-App Video Recording Options

Visla is a high-powered AI video tool that delivers many useful features to its users in affordable pricing packages. Compared to most competitors in this space, Visla offers one of the best-value free plans. This plan includes 50 video minutes per month, 10 GB of storage, three hours of monthly transcription time, and unlimited recordings and uploads.

When it comes to Visla, users are most impressed with its range of video editing and recording tools. For video editing, users can benefit from tools that help them remove filler words and extraneous audio content, adjust and merge video clips, and add voiceovers and background music. Its recording features are equally far-reaching, with features that enable users to record their screens and Zoom meetings, use their phone as a webcam for multi-camera recording, create content via teleprompter, and more.

Pros and Cons

Pricing

Visla is available in two plan options:

• Basic Plan: $0 for unlimited recordings, unlimited uploads, and 50 minutes per month for video publishing.
• Premium Plan: $19 per month, billed annually, or $24 billed monthly. Unlimited video minutes per month.

Features

• In-app recording tools, including screen and meeting recording, teleprompter, step recorder, and multi-camera recording.
• Autocut for filler words and other audio editing.
• Text overlay and subtitle editing.
• Content management system with organizational folders.
• AI-powered footage recommendations.

Fliki

Best for Vocal and Audio Quality

In a nascent AI tool category in which most AI video generators receive negative comments about their audio and vocal quality, user reviews consistently comment on how realistic and well-timed the audio is in Fliki videos. Fliki offers a particularly strong collection of voice features to its users, including AI voiceovers, voice cloning, and a built-in translator, which have all received high praise.

And while Fliki’s free plan isn’t quite as generous as Visla’s, it still offers five minutes of free video per month and access to tools for text-to-video content generation, multilingual voices, several dialect options, and a large library of images, video clips, and music clips that users can take advantage of. If you’re looking for a capable tool that prioritizes audio quality at a reasonable price, this is one of your best options.

Pros and Cons

Pricing

Fliki is available in four plan options, including a free plan:

• Free: $0 for five video minutes per month and limited features.
• Standard: $21 per user per month, billed annually, or $28 per user billed monthly.
• Premium: $66 per user per month, billed annually, or $88 per user billed monthly.
• Enterprise: Custom pricing available upon request.

Features

• 75+ languages and more than 100 dialects.
• More than 1,300 “ultra-realistic” voices plus more than 2,000 standard voices.
• Videos based on product pages, social media posts, and blogs.
• AI voiceover and voice cloning.
• Content translation.

Key Features of AI Video Generator Software

When selecting the right AI video generator software solutions for your business needs, look for these standard and more advanced features that will make the video creation process simpler and more scalable:

Text-to-Video Content Generation

Many users do not have coding experience or the time to learn the finer details of video software. That’s why many AI video generation tools include text-to-video content generation capabilities, allowing users to easily turn their scripts or other written text into video content that may include human-looking AI avatars, AI voices, and other elements that create a professional-looking and sounding video.

Vocal and Audio Synthesis

With an AI video tool, AI speech and audio synthesis make it so any number of videos can be made without a human actor or voice. These platforms take text or rough spoken recordings and transform them into video-ready voices that are synthetically generated. These voices should be available in a variety of languages and, in most cases, users are able to adjust the tone, pitch, accent, and other elements of speech to make the voice sound more believable.

Video Templates

A number of AI tools now give users a baseline video template from which to build their video content. These templates may focus on specific industry use cases, a certain social media or digital platform, or a video format with animation or transitional elements. Users can often customize these templates and add their own branding, but the video template gives them the creative ideas and basic design to get started.

AI Avatars

Many businesses do not have the budgets to pay actors or employees to act as talking heads for brand videos, but they nonetheless want the personal touch of an onscreen personality. AI avatars can be developed to match different appearances, genders, and other expectations, with personalities, tones, accents, and other unique features added to synthetic voices.

The best AI avatar solutions create natural-looking avatars and give users the ability to custom-create their own avatars. These avatars can be used for personalized sales and marketing videos, e-learning and training videos, and other forms of media that benefit from a friendly face.

Low-Code/No-Code Usability and Video Editing

Regardless of how much work AI features can do to put together the final product, users typically want some hands-on control over the video creation and editing process. To make this as simple as possible, most AI video generation tools provide a low-code/no-code user interface, giving customers the ability to adjust slides, audio and visual elements, and other pieces of their video with a drag-and-drop editing tool.

For a deeper understanding of the technology that supports AI video generators, see our guide: What Is Generative AI?

How to Choose the Best AI Video Software for Your Business

Choosing the right AI video software for your business can feel like an overwhelming process, especially in a market that is increasingly saturated with viable solutions. The best way forward is to consider which features are most important to you, who will be using this software, and what your budget looks like in relation to these requirements.

Pay close attention to user reviews on each tool you’re considering, particularly noticing any comments on ease of use or team-based capabilities. For the best possible outcome, reach out to your top vendors to request a product demo and, if possible, see if they can cater that demo to your organization’s specific wants and needs. Going through this preselection process will typically save you time and money in the long run, as you’re less likely to make multiple switches mid-subscription.

How We Evaluated the Best AI Video Generation Software

Each of these AI video tools and several more that did not make our list were evaluated on the following criteria. Please note that the percentages listed here represent the total weight of how those criteria were scored for each product.

Ease of Use – 30%

Most people using an AI video generation tool have little to no experience with traditional video software and its complex features. AI should handle the most difficult aspects of video generation and editing, especially for users looking to create a range of videos at scale; this is why we’ve decided to give “ease of use” a larger weight in our evaluation.

Customer reviews that comment on ease of use, strong customer support, low-code/no-code interfaces, and strong collaboration features all contribute to the ease-of-use score each of these tools received.

Enterprise Use Case(s) – 30%

The best AI video generation tools give users the extensive capabilities and features necessary to create enterprise-ready marketing, sales, training, and customer service videos.

Although many other AI video generation tools exist for casual mobile users and use cases, we mostly steered away from those tools in favor of platforms that offer enterprise features such as video embeds and exports, useful integrations, business templates, advanced AI avatars and audio synthesis, and other features that support an enterprise video-making workflow.

Video and Audio Quality – 20%

To do enterprise-level projects and create human-like voices and avatars, it’s important to invest in AI video generators that emphasize high video and audio quality.

While compiling our list, we searched for tools that supported high-resolution video uploads and downloads and audio mixing and synchronization capabilities. We also looked for tools that received favorable customer reviews for AI avatar and sound quality performance and that include basic transition, animation, and intro and outro functionalities.

Cost – 20%

When considering the cost of video generation tools, we looked for both affordability and a range of subscription options. In terms of affordability, we sought out tools that offered free versions and/or useful demos and trial periods.

However, we paid even closer attention to tools that offered a range of subscription options, from free or low-cost to enterprise-level subscriptions and features. We focused heavily on tools that came at a variety of price points, identifying solutions that both small businesses and enterprises could use, as well as tools that smaller businesses could stick with even as their needs scale up.

To gain a wider understanding of the many providers in the generative AI sector, see our guide: Generative AI Companies: Top Leaders

Frequently Asked Questions (FAQs)

Find answers to some of the most common questions about AI video generators below:

Is there a free AI video generator?

Yes, there are multiple free AI video generator solutions, including paid tools with free plan options. Examples include InVideo, Lumen5, Hour One, Visla, and Fliki.

What is an AI-generated video?

An AI-generated video is a piece of video content with audio, voices, images, footage, graphics, and other elements that are created with AI rather than by human manipulation. The main use cases for AI-generated video include text-to-video generation and AI-driven video editing.

Can I use ChatGPT to make videos?

No, you cannot directly use ChatGPT to make videos. However, you can generate video scripts and images that can be used in AI videos. Some AI video tools are also integrated with ChatGPT to make text and script generation run more smoothly.

Bottom Line: AI Video Generators

AI video generators simplify a digital marketing and communication practice that has long been considered the realm of expert creatives: video editing and creation. With the help of an AI video tool, users can now complete many of the most complicated video tasks, ranging from editing footage and audio to creating shorter clips and summaries from long-form content.

This type of tool enables greater scalability and a simpler approach to multichannel content creation. Especially with so many affordable AI video generators on the market today, marketing and sales professionals in particular should incorporate this type of software into their digital toolset for accessible video creation and better customer engagement results.

To learn about the many generative AI software tools that you can use in production, see our guide: Top Generative AI Applications and Tools